Senior Brand Manager

Manage overall product portfolio of the assigned category which includes profitability, dealer programs (new & existing dealers)

Job Description

 

  • Manage overall product portfolio of the assigned category which includes profitability, dealer programs (new & existing dealers)
  • Spearhead product development of the assigned category
  • Act as marketing research lead, relevant to the category’s requirements
  • Develop and implement of a comprehensive brand/product communication strategy in the assigned country/countries
  • Act as brand custodian by developing programs that will elevate the brand equity of assigned brands
  • Develop and implement strategic annual marketing programs to support achievement of sales and brand equity targets
  • Collaborate with multi-disciplinary teams to develop a well-thought out and well executed strategies for assigned brand(s)
Qualifications
  • Strong background in end to end brand management and new product development (minimum of 5 years)
  • Willingness to handle international assignments
  • Open for a hybrid work arrangement and is willing to report in Quezon City
Corporate and Leadership

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